Know About Circut City
View PDF | Print View
by: ishop
Total views: 93
Word Count: 475
Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. Circut City stores are considered second largest store chain after Best Buy. The total stores of the company in the world are about 567. In Canada Circut City has 765 retail stores and the demands of the products offered by the company is also high in Canada.
The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. Therefore, Circut City has built a good reputation in the world market.
For enhancing the quality of the products Circut City introduced six sigma program in 2001. The company has always shown high community involvement. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.
Hence, Corporate Social Responsibility is one of the major focus area of the company.
There are some initiatives which the company has taken and that have directly benefited the company. Firstly, Circut City appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. These employees were those who were earning very high salaries. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Circut City has also introduced Multi Channel integration strategy. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Circut City also brought about many improvements in its supply chain management. After the supply chain management improvements, the company is able to react to the customers demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies. Related Links Circut city.com .
About the Author
Read more on circut city, visit www.acircutcity.com/?Circuit-city-bankruptcy&AID=567.
Rating: Not yet rated